Cookie Policy

Last updated: 2025-06-03

About This Policy

YLLW AB ("YLLW", "we", "us", or "our") uses cookies and similar technologies on our website www.yllw.com (the "Website") to enhance your browsing experience and provide our interior design services to businesses across Sweden and the Nordic region.

This Cookie Policy explains what cookies are, how we use them, and your choices regarding cookies when you visit our Website.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember information about your visit, which can make your next visit easier and the site more useful to you.

How We Use Cookies

We use cookies for several purposes:

• Essential cookies: To ensure our Website functions properly and securely
• Analytics cookies: To understand how visitors interact with our Website so we can improve it
• Marketing cookies: To show you relevant advertisements for our interior design services and measure the effectiveness of our marketing campaigns

Types of Cookies We Use

Essential Cookies

These cookies are necessary for our Website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences or filling in forms.

Provider: Webflow
Purpose: Website functionality, security, and performance
Duration: Session and persistent cookies

Analytics Cookies

These cookies help us understand how visitors use our Website by collecting anonymous information about page visits, traffic sources, and user behavior.

Provider: Google Analytics 4 (via Google Tag Manager)
Purpose: Website analytics and performance measurement
Data collected: Page views, session duration, bounce rate, traffic sources
Duration: Up to 2 years

Marketing/Advertising Cookies

These cookies are used to track visitors across websites and deliver targeted advertisements for our interior design services.

Google Ads

Provider: Google (via Google Tag Manager)
Purpose: Conversion tracking and remarketing for Google Ads campaigns
Duration: Up to 2 years

LinkedIn Insight Tag

Provider: LinkedIn (via Google Tag Manager)
Purpose: Conversion tracking and audience building for LinkedIn advertising
Duration: Up to 2 years

Meta Pixel (Facebook)

Provider: Meta/Facebook (via Google Tag Manager)
Purpose: Conversion tracking and custom audience creation for Facebook and Instagram advertising
Duration: Up to 2 years

Third-Party Services

Calendly: We embed Calendly booking widgets on our Website. Calendly may set its own cookies when you interact with the booking form. Please refer to Calendly's privacy policy for more information about their cookie usage.

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data through cookies based on:

• Legitimate interest: For essential cookies necessary for Website functionality
• Consent: For analytics and marketing cookies, which you can control through our consent banner

Your Cookie Choices

You have several options to control cookies:

Cookie Consent Banner

When you first visit our Website, you'll see a consent banner where you can:

• Accept all cookies
• Reject non-essential cookies
• Customize your preferences by cookie category

You can change your preferences at any time by clicking the cookie settings link in our Website footer.

Browser Settings

You can also control cookies through your browser settings:

• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Cookies and site permissions > Cookies and site data

Please note that blocking essential cookies may affect Website functionality.

Opt-Out Links

You can opt out of targeted advertising cookies directly:

• Google Ads: Google Ad Settings
• LinkedIn: LinkedIn Ad Preferences
• Facebook: Facebook Ad Preferences

Data Retention

We retain cookie data for the following periods:

• Essential cookies: Duration of your session or until you clear your browser cache
• Analytics cookies: Up to 2 years or until you withdraw consent
• Marketing cookies: Up to 2 years or until you withdraw consent

International Transfers

Some of our cookie providers (Google, LinkedIn, Meta) may transfer your data outside the European Economic Area (EEA). These transfers are made in accordance with appropriate safeguards, including Standard Contractual Clauses approved by the European Commission.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our Website with a new "Last updated" date.

Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

YLLW AB
Email: hello@yllw.com
Address: Riddargatan 7, 114 35 Stockholm, Sweden

For more information about how we handle your personal data, please see our Privacy Policy.

Your Rights Under GDPR

You have the right to:

• Access your personal data
• Rectify inaccurate data
• Erase your data
• Restrict processing
• Data portability
• Object to processing
• Withdraw consent at any time

To exercise these rights regarding cookie data, please contact us using the information above or adjust your preferences through our cookie consent banner.

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